My type specimen was simple enough to design as the layout needed to be simple to follow the research tips I have picked up but also to mimic the look of the website. As my concept is for the website and printed version to be the same to further confuse the audience of what is digital and what is traditional the content, layout and colour choices which the print need to display are pretty much the same. I did a few tweaks with the layout to get something that would display the type visual clearly to the audience and make the letters stand out on the page. I also had to be careful about where the booklet would fold and what would be seen first. The orders needs to follow the website. The front cover was a replica of the landing page with same use of block colour and copy to achieve this.
I have decided that throughout I will use underline to highlight elements of interest and words in the font visuals that relate to the concept and production directly.
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