Throughout my written investigation I researched into the effect which the computer and its introduction had on typography and found that recent trends are reverting back to a hand crafted aesthetic but with production values of computer applications. Characteristics of traditional were once removed completely with the introduction of the computer as irregularities and one offs were dismissed for the preference of mass production. I found that the anatomy of type has remained constant in order to be legible but the tools that are available to create them have changed. My brief was set to explore these findings through a visual investigation resulting in a font which represented them.
The font I have created applies the visual of wood block print into a digital format so that it can be manipulated with ease but still appear printed on the page in a legible format. It began as a wood block printed form, scanned and then manipulated digitally into the relevant point sizes ready for use in a binary format.
Fakery has been chosen to name the font to suggest deception in the visuals and the production behind it. The font has been designed to investigate this authenticity of what the reader of today views when looking at the meaning of a certain typeface.
Following my research I have presented the typeface in relevant forms for distribution including specimen packs to be easily posted and a digital website. The website is a digital version of the printed specimen book including the same information and has been designed this way to replicate this transition of traditional print to digital screen that is mimicked throughout the practical element and font.
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